1 — Product Finding
Evaluation
We start by assessing your context, systems, and environment like markets and competitors to better understand your product’s requirements. Our particular focus is on your user, who’s needs we investigate with in-depth research and ethnological methods like interviews.
Ideation
Based on our research insights and in close collaboration with you, your team, and relevant stakeholders, we define preferable outcomes for your product and its anticipated business performance from a strategic point of view. Methods like design thinking help us produce a host of fresh ideas and concepts to reach your goal from different directions and evade blind spots.
Prototyping
In an iterative process, we rapidly turn concept ideas into prototypes for you and your team to test and evaluate, including the probable effects on the people who are supposed to use them. Using the feedback, we optimize the concept and test it again until it meets the aspired product’s criteria and can go to the delivery phase.
Outcomes & Products
| Ecosystem Mapping |
We examine the bigger context of a product or service to map trends and developments like new technologies and products that provide you with inspiration and insights. Example: A trends and market overview for a product of the Bibliographisches Institut (Duden) |
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| Design Sprint | In just 5 to 10 days, we proceed from an idea to a user-tested prototype to provide you with a proven concept, ready to be turned into a full product and implemented. |
| MVP | With the help of rapid prototyping and methods like SCRUM and Kanban, we develop the Minimum Viable Product for your idea from scratch to prove itself in the real world. |
