Work Note: 4 years in

Reflecting on four years of Third Wave.

Third Wave by Kai Müller Third Wave by Kai Müller

Last Saturday, Igor and I went for a drink in a bar in Prenzlauer Berg to celebrate the 4th anniversary of our company. The last time we’ve been there was more then three years ago when Third Wave was much younger and rather inexperienced. It was good to reflect on what had happened in the meantime.

To be honest, I’ve been feeling rather lucky in the last months to still be doing this. We saw quite a few people that we admire and who are much smarter than us having to close their businesses. People like the brilliant minds at Berg in London, who have influenced us tremendously (take some time to look at all their projects). Once again, it made us more aware of how fast it can all go away and that we should not take it for granted that we still have the opportunity to build a business around our ideas.

And ideas, we have more then ever. But unlike before, we’re making them all part of a bigger plan. It’s something that we’ve avoided for the last years to stay flexible and see where all of this would take us. But now, with the experience of four years and inumerous projects, a more focussed vision emerges for us. It’s about time that this strategy consultancy gets a strategy…

So Third Wave is changing. New initiatives like the podcast are the forerunners of the direction we’re heading. We’re not going to announce more right now, because we’ve also learnt in the last four years that it’s better to show what you’ve done than to talk about something you’re planning.

But it all feels good right now. Just the two of us is still the best choice for us how to run this company. We enjoy our office and our lovely office mates. We are doing some of our best work these days with clients that we have a great relationship with. As of this year, we also somehow got a lot more clients in Berlin1, which makes for less traveling. There are even rumors of an office dog.

So here’s to the next four years of Third Wave. Thank you all for coming along.


  1. Igor did the math recently. 

Author: Johannes

Johannes is a strategist and consultant for digital communications. His work is informed by his experience of working with brands like Deutsche Telekom, MTV, Postbank, Maggi and Nike and by his insatiable appetite for finding the bigger patterns behind current developments in technology and science. Holding a diploma in Media System Design, Johannes is a regular speaker at web and marketing conferences like Republica and the Social Media Summit.