Week 106

In this “classic” week note, Johannes looks back on recent travels and projects.

One thing I’ve learned through the last two years is that with a consultancy of our size, there will never be any normalcy. Everything goes in rhythms and phases. The last weeks have been dominated by finishing up a lot of projects, which had me traveling all over.

Traveling to Vienna & Singen

I visited Vienna for the third and final meeting of our project with MenOnTheMoon. By now, I’m an expert in rushing through the new terminal of Vienna airport, which is shiny but neither easy to navigate nor very comfortable. Still, Vienna beats most other airports by offering free wifi everywhere. And the collaboration with the Ars Electronica Futurelab makes for some beautiful media art installations.

For another final meeting of a project, I had to travel to the very south of Germany once more. Singen is close to the Bodensee and the Swiss border and takes about 5 hours by train from Frankfurt to get there. Well, if it goes according to plan. Unfortunately, Deutsche Bahn seemed to have a bad week and I got the full program of possible train fails available. Delays, cancellations, missed connections and all of that in just two days. But ever since I’ve made train journeys in other countries, I realized that the German train system is pretty great overall. I still prefer taking the train to flying as I have much more uninterrupted time to read and think. And I do miss my BahnCard100 (a flat-rate card which allows one to take any train at any time) very much.

Social media for b2b

Both projects evolved around our social media strategy framework. It was especially interesting to apply it to a b2b context for the first time. What we realized is that with b2b, you have to think even more integrated. A sandboxed approach makes no sense in this context as most b2b clients are not interested in a special social media approach but are happy to use social media features when provided in a bigger context.
We’re already onto our next b2b client to apply everything we’ve learned so far. It’s our typical way of progressing.

Having finished up most projects, we are now able to look at new inquiries for November and December. So if you’re interested in working with us and have something that we might be able to help you with, let us know.

I will be in London from Friday to Monday. If you would like to meet up, send me a message. Talk to you soon.

Author: Johannes

Johannes is a strategist and consultant for digital communications. His work is informed by his experience of working with brands like Deutsche Telekom, MTV, Postbank, Maggi and Nike and by his insatiable appetite for finding the bigger patterns behind current developments in technology and science. Holding a diploma in Media System Design, Johannes is a regular speaker at web and marketing conferences like Republica and the Social Media Summit.