This week we learned about Facebook losing prominent clients, how the future might not be as bad as most promise, how McKinsey is teaching it clients gathering intelligence from social media and Dustin Curtis’ take on why you should always pick the best possible product.
Quote of the week
When you fail, you want to preach to the world too – because you’re saving somebody that same mistake.
Articles of the week
- readwrite: Mark Cuban is taking his money away from facebook
Dallas Mavericks owner and private billionaire Mark Cuban is not amused. After voicing heavy discontent with facebook’s recent page-changes (asking money in order to reach your own fans) he now openly discussed relocating to Tumblr or the relaunching Myspace as main hub.
- Forbes: Don’t worry about the future
Authors Peter H. Diamandis and Steven Kotler explain why we should not really be worried, no matter what the headlines are. They identify four main drivers that let you forget all the noise around you for one second.
- McKinsey Quarterly: Intel inside
McKinsey is starting to comprehend the use of social media besides sales promotion. In the current Quarterly they provide a framework of sorts for a different kind of social media utilisation: Gathering intelligence with live-testing, crowd intelligence and new influencers. (Free signup required)
- AllThingsD: Google launches alternative reality Android game
One of those few times you will wish you would have an Android device instead of that iPhone of yours.
- Dustin Curtis: Rolling with the best
“The fundamental problem is that many products are created to be sold, not used.” We agree.
This week our picks for your weekend reading deal with Google and its competition, mobile marketing, Starbucks’ branding genius and a deep essay about the open web.
Our picks of the week for your weekend reading:
- Monday Note: Google’s “Interesting” Week
Google finds itself increasingly surrounded by companies who rival between each other, but also with Google itself. Mostly, because Google is extending its reach into different markets, especially with Android. Read the full article for an overview about Nokia, Samsung, Intel, Amazon and many more.
- How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge
Although we’re not big fans of Starbucks coffee (too second wave), we can appreciate the branding work behind it. This interview with Stanley Hainsworth, creative director for brands like Nike, Lego, Starbucks and Gatorade, provides some refreshing thoughts about classic branding.
- Study: Mobile advertising will generate $1.2B in 2011
A new study from eMarketer predicts mobile advertising will generate $1.23 billion in the United States this year.
- Adrian Short: the end of the web as we know it
“The promise of the open web looks increasingly uncertain”: an excellent, in-depth essay about the meaning & necessity of the open web, and insisting on controlling our own infrastructure.
You can see all our reading recommendations (including the archives) at “What we read this week“.