Week 79 & 80

In this two-weeknote, we focus entirely on content. We’ve been producing plenty of reading material for you, so here’s an overview to find the best stuff easily.

So I get back from a beautiful vacation in a land full of bizarre and yummy things, all recharged and ready to go, and the first thing I notice is: The crew has been at work producing content like crazy. Combined with our client work, this took up most of the time over the last two weeks, so allow me to use this two-weeknote to give you an at-a-glance overview of the things we’ve published:

Content, content, content

  • Social Media Strategy Framework:
    The biggest chunk of a 7-part series on the social media strategy framework we developed is live by now, starting here. Besides this overview article, we cover all aspects of getting your strategy right, including goals, people, content and platforms. Over the next few days, we’ll wrap it up with posts on analysis and the organizational aspects.
  • New Aesthetic:
    James Bridle’s notion of The New Aesthetic has been heavily discussed over the last few weeks. We collected the must-read list for The New Aesthetic, and are glad to announce that James Bridle will be in town for one of our tracks at Next Berlin.
  • Location-based services:
    Johannes gave an introduction presentation on location-based services and put the slides online (mostly in German).
  • The Essential Third Wave Reader:
    To make it easier to find the most relevant content on our blog, we compiled an overview of the most popular, most discussed and our personal favorite blog posts, aka The Essential Third Wave Reader.
  • Weekly Reads:
    And of course, there are the regular Weekly Reads.

Also, Johannes joined a workshop of different experts on Saturday that worked on defining the future for the Zollverein School for Business Design and Creative Leadership at the Unperfekthaus in Essen. Besides all the great conversations there, it was once more interesting to see how difficult it is to plan for a different future then just to expect the future being a continuation of what’s happening right now.

And on that note, I’ll let you get back to reading all this stuff. Hurry up, there’s more to come!

Author: Peter

Peter is a digital strategist who enjoys connecting people, insights and ideas. Before founding Third Wave he worked as a freelancer with clients like ARTE, Wolters Kluwer, Bertelsmann Stiftung, Google, SPD, Tumblr and several public broadcasters. He organized events like TEDxKreuzberg, atoms&bits and Likemind. Peter holds masters degrees in Communications and Media from Freie Universität Berlin (MA) and The University of Sydney (MMP). Peter has lived in Berlin, Sydney and Washington, DC.