Services in detail Communication Digital Communication Strategies Web, Social Media, Mobile Developing communication strategies that leverage the web and particularly Social Media and mobile services. This includes every step in the process from overall strategy to implementation and user guidelines. CRM, Search How to leverage digital assets and communications for customer relationship management (CRM) and better search results. Analytics Implementing an analytics strategies complete with key performance indicators (KPI) and milestones. Social Media Strategies Platform & content strategies Evaluation of which platforms to work with for optimum outcomes and content optimization through guidelines and workshops. Team setup Analysis and optimization of internal responsibilities and team structures as well as processes and tools. KPIs Definition of key performance indicators for Social Media activities for further analysis. (Hint: The number of friends on Facebook doesn’t count.) Influencer Programs Identification and mapping Initial research of the most relevant digital influencers for certain topics, guidelines for how to identify influencers in the future, as well as a strategy for outreach programs. Evaluation Analysis & evaluation of ideas & concepts Evaluation of your current products, prototypes, ideas and concepts with structured feedback and definition of concrete steps for optimizing them – in the form of a report, a workshop, ongoing sparring or a hybrid of these three. Product Supporting the efforts at product development level Evaluation Analysis, optimization, extension Analyzing digital products and product ideas to give extensive feedback about recommended optimizations and possible extensions of the product line. Product Development Workshops Concept, integration of Social Offering workshops to facilitate the concept development of digital products, providing instant feedback and insights Benchmarking Best practices, competitors, markets Doing in-depth research to provide the needed market and product intelligence Trend Research Overview, scouting, reports Giving answers to questions about what is hot in a certain field of interest right now and more in general how consumer behavior is changing with digital technology. Management Innovation Consulting Workshops, presentations, consulting Creating on current, quantifiable trends insights that will help create innovative communication methods and help shape the product for the future. Social Business Design Corporate Social Media, Enterprise 2.0 With the rapid change in not only how we communicate, but also how we work, how we earn money and how we perceive our work environment, Social Business Design is the method to ensure agility and capability of a company / department to tackle those new challenges in a way that will ensure long-term competitiveness. Competitor Evaluation Products, processes, brands Evaluation of the operations of your immediate and not immediate competition based on pre-defined target goals. Change Management Team structures, process optimization, implementation, change agents Analysis and implementation of modern change management methods that will help shape the company internally to be better prepared for the challenges ahead. Inspiration & Knowledge Sharing our discoveries and experience with bigger audiences Presentation & Workshops Social Media, trends & developments Internal talks at companies and public keynotes at conference and industry events on a variety of topics like the future of social media, digital disruption and how to handle the information overflow. Conferences & Events Curation, optimization, organization Helping conference organizers to find interesting speakers, create ideas how to make their conference more enjoyable and do organize some events of our own. Publications Articles, interviews, reports & studies Publish our discoveries and experiences in magazines, on the web and in specific publications.