31.08.2012 Category: Weekly Reads « Previous Next » What we read this week (31 Aug) Written by: Maddie Tags: advertising, design fiction, economy, innovation, multiple screens, patents Where innovation ends and natural behavior begins, why targeted ads are so creepy, why young people aren’t buying cars, how we use our variety of screens for different purposes, and what design fiction is. Quotes of the week The act of writing is for many intrinsically tied to reading, mirroring the internet itself, with its ingrained expectations of interactivity. -James Bridle Tech is not the answer to the problems of modern politics. -Alexis Madrigal Articles of the week Douglas Rushkoff: Are Apple’s innovations inside us now? Rushkoff, writing for CNN, puts in his two cents on the Apple-Samsung suit. He wonders whether some of the patented gestures and features on Apple products have simply become our natural language for interacting with technology, citing his daughter’s attempts at swiping and zooming on flatscreen TVs. As he puts it, “there’s a limit to how far into our learned behaviors the company should be awarded protection from competitors.” Slate: The Uncanny Valley of Internet Advertising Farhad Manjoo outlines just what makes super-targeted and repetitive online advertising so creepy and annoying. In explaining the motivations and methods behind these ads, he makes it clear that these companies have enough information on us to know better. The Atlantic: The Cheapest Generation An interesting article on why young people aren’t buying cars or houses like their parents did, and what effects this may have economically and culturally. GigaOM: Multi-screen mania: how our devices work together Some numbers on how we use each of our many screens, when we shift from one format to another, and what this information means for digital markets. Slate: Sci-Fi Writer Bruce Sterling Explains the Intriguing New Concept of Design Fiction Bruce Sterling explains design fiction, an approach to design that “tells worlds rather than stories.” 31.08.2012 Category: Weekly Reads « Previous Next » Stay up-to-date with what we do and what we read. Subscribe to our newsletter.