17.08.2012 Category: Weekly Reads « Previous Next » What we read this week (17 Aug) Written by: Dorota Tags: blogging, new internet, reddit, revolution This week we read about the future of the existing social web, the possible changes standing in front of it, digital marketing and the solution to dietary incompetence served by Reddit. Quotes of the week What isn’t real about the digital world? -Behzod Sirjani Articles of the week Joshua Benton: 13 ways of looking at Medium, the new blogging/sharing/discovery platform from @ev and Obvious Medium, a new online publishing platform from the creators of Blogger and Twitter, launched this week. One might describe it as a mixture of Tumblr and Pinterest, however Medium does things slightly differently: it renders the authorship secondary – it’s built around collections of posts rather than bloggers. Anil Dash: You can’t start the revolution from the country club Anil Dash discusses the current trends among ‘alpha geeks’ and their noble undertaking of reinventing the foundation of the social web. Read about values that made social media revolutionary and get to know how they got lost on the way. BuzzFeed: Welcome To The New Internet: Simple Design, Short Names, No Ads Four start-ups were brought to this world and declared war on the current state of the Internet. They are armed with clean designs and most importantly an aversion towards advertising – and they are not afraid to use it. Read about what they have in common and what exactly they are aiming at. What consumes me: more than a few words on digital marketing Bud Caddell, innovation planner at Deutsch LA, shares his take on what makes digital marketing special and how to approach it. Richard Talens: Obesity and Fitness Are Revolutionized by Reddit, Not Doctors An interesting collection of reflections on dietary problems across the globe. Richard Talens undermines the accuracy of the golden diet rule “Eat less, move more” and digs deeper. He questions the doctors’ ultimate competency in the matter of health and mentions the interesting phenomenon of a Reddit subforum called Fitness. 17.08.2012 Category: Weekly Reads « Previous Next » Stay up-to-date with what we do and what we read. Subscribe to our newsletter.