27.01.2012 Category: Weekly Reads

What we read this week (27 Jan)

Written by: Peter Tags: , , , , , , , ,

This week’s five top articles feature Youtube’s TV revolution, social media brands, 3D printing piracy, collaborative design and thoughts on ad agencies.

Culture is the environment in which your strategy and your brand thrives or dies a slow death.

Shawn Parr

The future is where our wishes and fears converge.

Leila Johnston

  • The New Yorker: Will Robert Kyncl and YouTube Revolutionize Television?
    It’s not a secret that Google wants Youtube to become even more then it is today. What their plans are and how they want to achieve them? It’s all in this long and very good article.
  • What do consumers want from social?
    A study from the CMO Council of 1300 looked at the difference of what consumers expect from brands in social media and what marketers think they want. We Are Social has the skinny.
  • The Pirate Bay: Evolution
    The Pirate Bay goes physical, announces to also share blueprints for 3D models: “We believe that the next step in copying will be made from digital form into physical form. It will be physical objects. Or as we decided to call them: Physibles.” Expect to print your own knock-off Legos soon.
  • Co.Design: Could A Change In Business Model Win Designers A Place In The C-Suite?
    Fuseproject does its design work mostly for equity in startups and is most interested in long-term relationships with the founders to produce better design. Very interesting, alternative business model. A design consultancy that works more like a VC firm.
  • What Do Advertising Agencies Do?
    Faris Yakob explores the real value of advertising agencies and where they’re headed.
27.01.2012 Category: Weekly Reads