16.12.2011 Category: Weekly Reads « Previous Next » What we read this week (Dec 16) Written by: Maddie Tags: copyright, customer service, Facebook, internet of things, iot, marketing, patents, remix, RoI, smart home, social media This week we read about smart homes, customer service, remix culture as the new prohibition, patents, Facebook’s revenues and ROI in Social Media Marketing. Quotes of the week It’s an incredibly exciting time to be creating things on the web. This year’s advances in browsers, standards, and smart thinking have enabled us to finally begin to web design. We’re no longer forced to think of the web as a digital reproduction of physical pages, but rather to finally embrace it as its own thing. –Dan Cederholm The hardest thing to do, and I think the most important, is for agency leaders to unlearn everything we’ve been taught over the years. It’s very hard for people my age to admit they don’t know anything. Fact is, when I was young, I asked older people for advice. Now I’m old, and I ask younger people for advice. Our role as leaders is no longer to be the experts. –Clark Kokich, Razorfish Articles of the week Can’t get no satisfaction: Why service companies can’t keep their promises Dave Gray of Dachis again with another look at the service economy and the foundations for a decent customer service. Homesense Final Report Georgina Voss and Alexandra Deschamps-Sonsino ran the Homesense project for two years, and helped a number of households enhance their homes through networked technology. (No internet fridges, though!) Here’s the final report with their key findings. Waxy: No Copyright Intended “Remix culture is the new Prohibition, with massive media companies as the lone voices calling for temperance.” – A wonderfully insightful article by Andy Baio about a generation of people growing up without even understanding the fundamental concept of copyright. TechCrunch: Apple Made A Deal With The Devil (No, Worse: A Patent Troll) Especially over the course of the last 12 months, we have seen an increase in the number of lawsuits targeting manufacturers of Android-based devices. Some of them came from Microsoft, some from Oracle, but mostly it was Apple who was trying to prevent others from competing with their products. In an unusual journalistic quality, Jason Kinacid from TechCrunch depicts how Apple transferred valuable patents to a company that can only be described as a patent troll to increase the opportunity for lawsuits. While the use of patents in general is debatable, it becomes obvious that Apple is using those tactics not to protect their assets, but to hinder innovation. Business Insider: Facebook’s Revenue Numbers Just Leaked, And The Numbers Look Underwhelming An interesting glimpse into what seem to be Facebook’s revenues. Let’s just say: Facebook is definitely turning a solid profit, but failing the high expectations. Read the full article for some more concrete meat. What I Learned When I Started a Design Studio Khoi Vinh with valuable insights that apply to many more businesses than just design studios. There is No ROI in Social Media Marketing Sean Jackson, CFO of Copyblogger, says that asking for the RoI of social media is like asking for the RoI of your employees using email. Marketing is not an investment but an essential communication tool. 16.12.2011 Category: Weekly Reads « Previous Next » Stay up-to-date with what we do and what we read. Subscribe to our newsletter.